Nevaeh Collection started in 2005 in Wanaka New Zealand. The name Nevaeh meaning 'heaven' spelt backwards, was a name I wanted to start my clothing business by. The 'collection' was added as I knew I wanted to not just limit my designs to t-shirts but to do one-off items in the future.
In 2007-8 these two designs came out and went crazy in North America...
My first printed designs that I wanted to sell was a classic jumbled logo design. I wanted to have a design that wasn't straight forward but rather let people have to figure it out. I guess you could say go a little cryptic. On the girls tee's I wanted to do a bright Orange letter 'H' hinting that the name was backwards.
People would stop me and try figure it out. Some got it right away others had to stare at me while I just smiled and waited patiently. Then I rejoiced with them when they figured it out.
